3 Effective Prompt Templates to Create Marketing Videos Using AI

If you’re a small business owner or consultant, you’ve likely heard that video is one of the most powerful ways to market your business. But between scripting, filming, and editing, video can feel time-consuming, expensive, and a little intimidating.

The good news? AI can help you get started — fast.

In a previous article, we explored prompts and their importance in your AI results. With the right prompt, tools like ChatGPT can help you create short, impactful video scripts — and even outline what should appear on screen. Whether you’re making a video for your website, social media, or a client pitch, AI can handle the toughest part: figuring out what to say and how to structure it visually.

In this article, you’ll find three ready-to-use AI prompt templates to help you create video scripts — and simple storyboards — that are tailored to your audience and goals.

Why Video Works — And Why AI Makes It Easier

Video helps you:

• Build trust and human connection

• Explain what you do more clearly

• Stand out on platforms like LinkedIn, Instagram, and your website

• Turn one piece of content into many (blogs, reels, emails, etc.)

  
  

The biggest hurdle for many small business owners? They don’t know what to say or how to say it. AI takes that pressure off by writing the script for you — and breaking it into scene-by-scene visuals, so you're confident going into filming.

How AI Helps with Storyboarding

Think of a storyboard as a visual plan for your video. It outlines what the viewer will see on screen during each section of your script — like when to cut to you speaking, show a graphic, or display a call to action.

You can simply ask the AI:

“Now break this script into a basic storyboard. Include what should be on screen in each scene — for example, talking head, text overlay, product demo, or visual aid. Keep it simple for a first-time video creator.”

This helps you organize your thoughts, reduce filming anxiety, and make your video more engaging without needing a full video team.

Prompt Template 1: The "Who I Help and How" Intro Video

Use Case: Website intro, About video, or LinkedIn profile video

Audience Focus: Solo consultants, freelancers, or service-based small business owners who serve a niche audience (e.g., HR consultants for startups, health coaches for busy professionals, designers for nonprofits)

Prompt:

“Write a short video script (60–90 seconds) introducing me as a [type of consultant or business owner] who helps [specific audience] solve [specific problem].

For example: I’m a consultant who helps early-stage tech startups streamline their sales operations so they can grow faster.

Use a friendly, confident tone. Start with a relatable pain point, explain how I help, and end with a call to action. Then, break the script into a simple storyboard with 3–4 scenes showing what should appear on screen during each part.”

Why this works: It helps the AI tailor the script based on who you're talking to, what industry they’re in, and what they’re struggling with.

Prompt Template 2: The Quick Tip or Educational Video

Use Case: Social posts, YouTube Shorts, email videos

Audience Focus: Time-strapped professionals looking for actionable advice — e.g., solo business owners, consultants without marketing teams, or service providers who are trying to wear too many hats

Prompt:

“Write a short video script (under 60 seconds) where I give one helpful tip related to [topic or service area] for [specific audience].

For example: A quick lead generation tip for life coaches who don’t have time to post on social media every day.

Keep it conversational and practical. Start with a hook, share the tip, and briefly explain why it matters. Then break it into a simple storyboard with a few scenes showing what should appear on screen.”

Why this works: It lets the AI generate specific, high-value content that’s relevant to your audience’s daily challenges, helping you build trust and visibility.

Prompt Template 3: The Call-to-Action Promo Video

Use Case: Promoting a lead magnet, free guide, or calendar link

Audience Focus: Visitors who are just discovering your brand — often on your website, LinkedIn, or through a referral. These viewers are curious but need a reason to engage or convert.

Prompt:

“Write a 30–60 second video script promoting my free [lead magnet, checklist, or resource] designed to help [specific audience] solve [specific challenge or reach a goal].

For example: A free checklist for solo consultants who want to automate their onboarding process without complicated software.

Use a friendly, helpful tone. Highlight who it’s for, one key benefit they’ll get, and end with a clear call to action. Then create a simple storyboard that outlines what should be on screen during each part.”

Why this works: It focuses the video around a specific offer, keeps the message simple, and ensures it speaks directly to the pain points of the audience most likely to take action.

Final Tips to Make It Work

• Include audience details in every prompt: Industry, pain point, and goal help AI personalize the output.

• Keep videos short and clear: 30–90 seconds is the sweet spot.

• Use AI to storyboard: Let the AI break the script into simple visual scenes so you feel confident recording.

• Speak in your own voice: After the AI creates the script, tweak the tone to sound like you.

• Batch record: Once you’re set up, film 2–3 videos at once to save time.

  
  

You Don’t Need to Be a Video Expert — You Just Need a Prompt

With the right AI prompt, you can go from “I have no idea what to say” to a complete, storyboarded script in minutes — all tailored to the people you serve.

Start with one video. Be clear about your audience. And let AI do the heavy lifting.