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As a consultant or small business owner, your time and energy are precious. You likely wear multiple hats — all while trying to grow your business. That’s why having a clear and focused marketing strategy is so important. And at the center of that strategy should be something many consultants overlook: the buyer persona.

With the right foundational assets (and a little help from AI), you can build a strong, professional brand that gets noticed, builds trust, and attracts the clients you want.

If you’re a small business owner or consultant, you’ve likely heard that video is one of the most powerful ways to market your business. But between scripting, filming, and editing, video can feel time-consuming, expensive, and a little intimidating. The good news? AI can help you get started — fast.